"Who is rich? He that is content. Who is that? Nobody"

This quote by Benjamin Franklin is a suggestion that real riches is not determined by product ownerships, but by satisfaction. Franklin is suggesting that nobody is really abundant, since nobody is ever genuinely material. He is implying that the quest of wide range is ultimately futile, as it will certainly never bring real satisfaction. Rather, Franklin suggests that real wealth is located in contentment, which is something that can not be bought or sold. He is encouraging us to concentrate on finding satisfaction in our lives, rather than chasing material properties. By doing so, we can locate real riches and also joy.