"Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being"
About this Quote
The subtext is aimed at two audiences. Internally, it’s a discipline disguised as inspiration: stop treating revenue as the only scoreboard, because that invites short-termism, corner-cutting, and morale rot. Externally, it’s a legitimacy argument. Mid-century American industry was building the modern corporation’s social contract: huge firms wanted public trust, political room to operate, and a workforce that saw itself as participating in something larger than a paycheck. Packard’s phrasing borrows moral seriousness to make that contract feel natural rather than negotiated.
Context matters: this is Silicon Valley before the term became shorthand for growth-at-all-costs. Hewlett-Packard’s “HP Way” treated engineers and employees as the company’s core asset, not a cost center to be optimized. Packard isn’t rejecting profit; he’s demoting it, placing it downstream of mission, craft, and service. The rhetorical trick is that it sounds idealistic while functioning as hard-headed governance: purpose is the only durable antidote to the tyranny of the next quarter.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Packard, David. (2026, January 16). Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being. FixQuotes. https://fixquotes.com/quotes/why-are-we-here-i-think-many-people-assume-121426/
Chicago Style
Packard, David. "Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/why-are-we-here-i-think-many-people-assume-121426/.
MLA Style (9th ed.)
"Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/why-are-we-here-i-think-many-people-assume-121426/. Accessed 13 Feb. 2026.











