"Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being"
About this Quote
Packard’s genius here is the inversion: profit isn’t the engine, it’s the exhaust. By calling money “a result, not a cause,” he takes a swing at the laziest corporate theology - that markets bless virtue and “shareholder value” is meaning. The line sounds almost metaphysical (“Why are we here?”), but its intent is managerial and strategic: if you can name a purpose beyond quarterly returns, you can coordinate people, justify long-term bets, and survive the moments when profit temporarily disappears.
The subtext is aimed at two audiences. Internally, it’s a discipline disguised as inspiration: stop treating revenue as the only scoreboard, because that invites short-termism, corner-cutting, and morale rot. Externally, it’s a legitimacy argument. Mid-century American industry was building the modern corporation’s social contract: huge firms wanted public trust, political room to operate, and a workforce that saw itself as participating in something larger than a paycheck. Packard’s phrasing borrows moral seriousness to make that contract feel natural rather than negotiated.
Context matters: this is Silicon Valley before the term became shorthand for growth-at-all-costs. Hewlett-Packard’s “HP Way” treated engineers and employees as the company’s core asset, not a cost center to be optimized. Packard isn’t rejecting profit; he’s demoting it, placing it downstream of mission, craft, and service. The rhetorical trick is that it sounds idealistic while functioning as hard-headed governance: purpose is the only durable antidote to the tyranny of the next quarter.
The subtext is aimed at two audiences. Internally, it’s a discipline disguised as inspiration: stop treating revenue as the only scoreboard, because that invites short-termism, corner-cutting, and morale rot. Externally, it’s a legitimacy argument. Mid-century American industry was building the modern corporation’s social contract: huge firms wanted public trust, political room to operate, and a workforce that saw itself as participating in something larger than a paycheck. Packard’s phrasing borrows moral seriousness to make that contract feel natural rather than negotiated.
Context matters: this is Silicon Valley before the term became shorthand for growth-at-all-costs. Hewlett-Packard’s “HP Way” treated engineers and employees as the company’s core asset, not a cost center to be optimized. Packard isn’t rejecting profit; he’s demoting it, placing it downstream of mission, craft, and service. The rhetorical trick is that it sounds idealistic while functioning as hard-headed governance: purpose is the only durable antidote to the tyranny of the next quarter.
Quote Details
| Topic | Vision & Strategy |
|---|
More Quotes by David
Add to List







