Success Quote by Warren Buffett

Buffett’s folksy dare - “Why not invest your assets in the companies you really like?” - is a quiet rebuke to the whole cosplay of Wall Street sophistication. The line pretends to be simple, almost naive, but it’s doing something sharper: it reframes investing as an extension of taste and conviction, not a constant scramble for optionality. “Companies you really like” isn’t about brand fandom; it’s shorthand for businesses you understand well enough to sit with through boredom, headlines, and drawdowns. The intent is behavioral as much as financial: stop renting opinions, stop panicking, stop trading to feel busy.

Then he drops Mae West: “Too much of a good thing can be wonderful.” It’s a wink that smuggles a controversial message into a joke. Over-diversification is treated as virtue in polite finance; Buffett implies it can be a form of cowardice - protection against having to be right. West’s bawdy exuberance softens what would otherwise sound like arrogance: yes, concentrate when you’ve actually found quality, because the real risk isn’t looking wrong tomorrow; it’s diluting your best ideas into mediocrity.

Context matters. Buffett made his name by ignoring market fashion and holding big positions in businesses with durable economics. Quoting Mae West also signals a cultural confidence: the billionaire in Omaha using a sex symbol’s one-liner to puncture prudish investing norms. Subtext: when the underlying thing is genuinely “good” - moats, management, cash flows - restraint can be overrated, and conviction can be rational.