Education Quote by Tom Peters

Peters frames change as a taste you can acquire, and he does it with a businessman’s sleight of hand: he smuggles a hard truth in through the language of appetite. “Relish” isn’t tolerate, endure, or manage. It’s sensory, even playful. That word choice matters because corporate change usually arrives packaged as grim necessity (“disruption,” “restructuring,” “alignment”). Peters wants a different posture: not compliance, but craving.

The engine of the line is its mirror image: we’re asked to match our future enthusiasm to our past resistance. That’s a subtle admission that resistance isn’t a bug in organizations; it’s a form of energy, discipline, even identity. People resist because the current system has rewarded them for mastering it. Peters doesn’t scold that instinct. He repurposes it. The subtext: you already know how to commit fully; you’ve just been committing to stasis. Redirect the same force toward motion.

Calling out “winners” also reveals the context: late-20th-century management culture, where markets globalize, technologies compress timelines, and careers stop being ladders and start being surfboards. “Winner” language flatters and pressures at once; it makes adaptability a moral status, not just a strategy. Peters isn’t offering comfort. He’s trying to change the emotional climate of work, turning change from an imposed event into a competitive advantage and, ideally, a source of pride. The line works because it treats resistance as convertible currency.