Creativity Quote by Colin Greenwood

That little grammatical pivot from “about Radiohead” to “about what Radiohead are finding out about” is the whole manifesto. Greenwood is describing a band website, but he’s really sketching an early-Internet attitude toward art: don’t treat the audience like consumers who need a press kit; treat them like fellow travelers who can handle ambiguity, process, and unfinished thought.

The intent is anti-branding. In the late ’90s and early 2000s, most band sites were glossy billboards: tour dates, merch, a sanitized biography. Radiohead’s instinct was to use the site as an extension of the studio, a messy notebook where influences, obsessions, and anxieties leak out in real time. The subtext is a mild contempt for the idea that a band should be knowable in the neat, PR-friendly sense. If you arrive wanting a definitive “who we are,” you’ve already missed the point; the band is defined by what it’s currently chasing.

It also quietly reframes fandom. Instead of a one-way relationship (artist broadcasts, audience receives), Greenwood imagines a participatory loop: you learn what they’re learning, which might send you down the same rabbit holes. That’s a cultural move as much as a technical one, anticipating the way we now expect artists to share drafts, references, playlists, behind-the-scenes fragments. Radiohead weren’t just posting content; they were curating a worldview, and inviting you to inhabit it rather than simply admire it.