"With us, it's a very specific audience. If you like steak, this is it for you"
About this Quote
The intent is marketing, but the subtext is identity. “Very specific audience” is a quiet admission that the band’s appeal is not meant to be universal, and that’s the point. It’s a rebuke to algorithmic blandness and playlist diplomacy. Steak implies an experience that’s visceral and unambiguous: you don’t “kind of” want it. You either crave it or you don’t. That binary maps neatly onto punk and horror-tinged rock cultures where loyalty and taste are badges, not preferences.
Context matters because Only comes from a tradition (the Misfits and their descendants) that thrives on clear iconography, clear promises, and a little bit of gatekeeping. The line sells consistency: we’re not reinventing ourselves to chase trends; we’re serving the same dish, hot and familiar. There’s also a wink of humor in how blunt it is, like he knows the metaphor is absurdly basic and uses that as proof of sincerity. The pitch becomes a worldview: authenticity as a fixed menu, not a tasting flight.
Quote Details
| Topic | Food |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Only, Jerry. (2026, January 17). With us, it's a very specific audience. If you like steak, this is it for you. FixQuotes. https://fixquotes.com/quotes/with-us-its-a-very-specific-audience-if-you-like-65864/
Chicago Style
Only, Jerry. "With us, it's a very specific audience. If you like steak, this is it for you." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/with-us-its-a-very-specific-audience-if-you-like-65864/.
MLA Style (9th ed.)
"With us, it's a very specific audience. If you like steak, this is it for you." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/with-us-its-a-very-specific-audience-if-you-like-65864/. Accessed 12 Feb. 2026.





