"Women are the engine driving the growth in California's economy. Women make California's economy unique"
About this Quote
Schwarzenegger’s line has the clean, high-torque messaging of someone who understands branding as well as box office: take a sprawling, complicated economy and give it a single heroic propulsion system. Calling women “the engine” isn’t just praise; it’s an attempt to make women’s labor - paid and unpaid, visible and invisible - feel like the state’s most practical asset, not a niche social issue. It’s economic flattery aimed at political legitimacy: if women are growth, then policies that benefit women become pro-business by definition.
The subtext is equally strategic. “Unique” is doing more work than it admits. California sells itself as an exception: innovative, diverse, future-facing. By tying that uniqueness to women, Schwarzenegger borrows the cultural prestige of inclusion and folds it into the state’s competitive identity. It’s less a moral argument than a marketplace one: empowering women isn’t framed as justice; it’s framed as California’s edge.
There’s also a subtle shift in who gets centered. Women aren’t positioned as recipients of opportunity but as producers of value - entrepreneurs, workers, consumers, caregivers who stabilize households so others can clock in. Still, the metaphor carries a risk: engines are valued for output, not for autonomy. The line champions women, but it also measures them in GDP terms, which is politically useful and emotionally limited.
Coming from an actor-turned-governor, it reads like a campaign trailer voiceover: optimistic, legible, built for applause - and for deflecting cynicism by making equality sound like common sense economics.
The subtext is equally strategic. “Unique” is doing more work than it admits. California sells itself as an exception: innovative, diverse, future-facing. By tying that uniqueness to women, Schwarzenegger borrows the cultural prestige of inclusion and folds it into the state’s competitive identity. It’s less a moral argument than a marketplace one: empowering women isn’t framed as justice; it’s framed as California’s edge.
There’s also a subtle shift in who gets centered. Women aren’t positioned as recipients of opportunity but as producers of value - entrepreneurs, workers, consumers, caregivers who stabilize households so others can clock in. Still, the metaphor carries a risk: engines are valued for output, not for autonomy. The line champions women, but it also measures them in GDP terms, which is politically useful and emotionally limited.
Coming from an actor-turned-governor, it reads like a campaign trailer voiceover: optimistic, legible, built for applause - and for deflecting cynicism by making equality sound like common sense economics.
Quote Details
| Topic | Equality |
|---|---|
| Source | Help us find the source |
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