"Words ought to be a little wild, for they are the assaults of thoughts on the unthinking"
About this Quote
The subtext is aimed at two targets. First, the complacent reader who treats accepted phrases as reality itself: the “unthinking” who recite conventional wisdom because it’s socially safer than analysis. Second, the institutions that reward verbal anesthesia: bureaucracies, punditry, and yes, academic culture when it prizes neutrality over clarity. Keynes knew how easily economic and political debate can be lulled into dead metaphors that excuse inaction. A “wild” word breaks the trance, making the listener feel the friction that an argument is supposed to create.
Context matters: Keynes wrote in an era when industrial modernity, mass politics, and world war were remaking societies at speed, while official language often lagged behind, smoothing catastrophe into abstractions. His line reads like an antidote to that flattening. If policy is the art of choosing under uncertainty, then rhetoric is the art of making uncertainty audible. A little wildness isn’t sloppiness; it’s intellectual honesty with a pulse.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Keynes, John Maynard. (n.d.). Words ought to be a little wild, for they are the assaults of thoughts on the unthinking. FixQuotes. https://fixquotes.com/quotes/words-ought-to-be-a-little-wild-for-they-are-the-8112/
Chicago Style
Keynes, John Maynard. "Words ought to be a little wild, for they are the assaults of thoughts on the unthinking." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/words-ought-to-be-a-little-wild-for-they-are-the-8112/.
MLA Style (9th ed.)
"Words ought to be a little wild, for they are the assaults of thoughts on the unthinking." FixQuotes, https://fixquotes.com/quotes/words-ought-to-be-a-little-wild-for-they-are-the-8112/. Accessed 3 Feb. 2026.









