"Yeah, the New York Times is very intellectual and very, very prestigious, but it doesn't reach the market that People magazine does"
About this Quote
The intent isn’t anti-intellectual so much as anti-pretension. Olmos is pointing at the media ecosystem’s quiet hierarchy and flipping the scorecard: influence isn’t always measured by taste-makers, and “prestigious” can be a niche product. Subtextually, it’s a critique of how institutions assign value to art and artists. A glowing Times profile may confer legitimacy, but it won’t necessarily move tickets, shift public perception, or widen opportunity for the kinds of stories and faces Olmos has long fought to make visible.
Context matters: an actor who broke through in an era when Latino performers were routinely marginalized understands that access is often a numbers game. If you’re trying to change what America imagines as mainstream, you don’t only court the highbrow approvals; you go where the crowds already are. The line lands because it’s unsentimental and strategic, a reminder that cultural power isn’t just held by critics and editors - it’s brokered in checkout lines, living rooms, and the soft machinery of pop attention.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Olmos, Edward James. (2026, January 17). Yeah, the New York Times is very intellectual and very, very prestigious, but it doesn't reach the market that People magazine does. FixQuotes. https://fixquotes.com/quotes/yeah-the-new-york-times-is-very-intellectual-and-48006/
Chicago Style
Olmos, Edward James. "Yeah, the New York Times is very intellectual and very, very prestigious, but it doesn't reach the market that People magazine does." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/yeah-the-new-york-times-is-very-intellectual-and-48006/.
MLA Style (9th ed.)
"Yeah, the New York Times is very intellectual and very, very prestigious, but it doesn't reach the market that People magazine does." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/yeah-the-new-york-times-is-very-intellectual-and-48006/. Accessed 18 Feb. 2026.

