"'Yes' is a far more potent word than 'no' in American politics. By adopting the positions which animate the political agenda for the other side, one can disarm them and leave them sputtering with nothing to say"
About this Quote
The subtext is triangulation, pure and unapologetic: absorb just enough of your opponent’s popular ideas to neutralize their attack lines, then reposition yourself as the reasonable adult in the room. Morris isn’t praising bipartisanship so much as describing a form of rhetorical disarmament. If you adopt “the positions which animate” the other side, you don’t merely compromise; you deprive them of their animating fuel. Their outrage machine loses its headline. Their donors lose their villain. Their messaging collapses into “Well, not like that.”
Context matters because this is an insight born from late-20th-century media politics, when message discipline, polling, and cable-news combat rewarded momentum over coherence. The quote flatters American voters as allergic to negativity while quietly conceding how easy it is to manipulate that preference. It’s not about consensus; it’s about rendering the opposition inarticulate by taking their nouns away and leaving them only adjectives: “fake,” “weak,” “not enough.”
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Citation Formats
APA Style (7th ed.)
Morris, Dick. (2026, January 17). 'Yes' is a far more potent word than 'no' in American politics. By adopting the positions which animate the political agenda for the other side, one can disarm them and leave them sputtering with nothing to say. FixQuotes. https://fixquotes.com/quotes/yes-is-a-far-more-potent-word-than-no-in-american-77998/
Chicago Style
Morris, Dick. "'Yes' is a far more potent word than 'no' in American politics. By adopting the positions which animate the political agenda for the other side, one can disarm them and leave them sputtering with nothing to say." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/yes-is-a-far-more-potent-word-than-no-in-american-77998/.
MLA Style (9th ed.)
"'Yes' is a far more potent word than 'no' in American politics. By adopting the positions which animate the political agenda for the other side, one can disarm them and leave them sputtering with nothing to say." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/yes-is-a-far-more-potent-word-than-no-in-american-77998/. Accessed 18 Feb. 2026.









