"Yet, that's what studios do. If one thing works, they'll keep doing it till it runs its course and people aren't interested anymore"
About this Quote
Hollywood has never been in the novelty business; it sells risk management dressed up as creativity. Boris Kodjoe’s line lands because it’s blunt about an open secret: studios don’t “follow trends” so much as they industrialize them. The phrasing is key. “Yet” signals resignation, the shrug of someone who’s watched the machine from the inside. “That’s what studios do” isn’t outrage, it’s procedure. He’s describing an operating system.
The intent reads as both critique and self-protection. Kodjoe isn’t indicting any one executive; he’s talking about incentives. A hit becomes proof-of-concept, and proof-of-concept becomes a franchise, a shared universe, a reboot, a “spiritual successor” - anything to keep a predictable revenue stream flowing. The subtext is that audiences are treated less like people to surprise than markets to retain. Studios will keep “doing it” because repeating a formula is easier to sell to investors than betting on an untested voice.
“Till it runs its course” carries a quiet cynicism about culture’s shelf life in the streaming era, where content is churned out at speed and fatigue arrives faster. He’s also pointing at the creative cost: repetition doesn’t just bore viewers; it narrows opportunities, especially for actors and filmmakers whose projects don’t fit the current template. The last clause - “people aren’t interested anymore” - pins the blame on audience attention, but it’s also a warning: the industry’s obsession with certainty eventually manufactures its own collapse. The formula works, until it doesn’t, and by then the muscle for taking real risks has atrophied.
The intent reads as both critique and self-protection. Kodjoe isn’t indicting any one executive; he’s talking about incentives. A hit becomes proof-of-concept, and proof-of-concept becomes a franchise, a shared universe, a reboot, a “spiritual successor” - anything to keep a predictable revenue stream flowing. The subtext is that audiences are treated less like people to surprise than markets to retain. Studios will keep “doing it” because repeating a formula is easier to sell to investors than betting on an untested voice.
“Till it runs its course” carries a quiet cynicism about culture’s shelf life in the streaming era, where content is churned out at speed and fatigue arrives faster. He’s also pointing at the creative cost: repetition doesn’t just bore viewers; it narrows opportunities, especially for actors and filmmakers whose projects don’t fit the current template. The last clause - “people aren’t interested anymore” - pins the blame on audience attention, but it’s also a warning: the industry’s obsession with certainty eventually manufactures its own collapse. The formula works, until it doesn’t, and by then the muscle for taking real risks has atrophied.
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| Topic | Movie |
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