"You are either going forward or you are not"
About this Quote
The intent is managerial and political at once. In negotiation rooms, “forward” is a loaded verb: it can mean de-escalating, ratcheting up pressure, locking in a timeline, or simply refusing to let a bad status quo masquerade as stability. Reiss is signaling impatience with performative activity - meetings, statements, “constructive talks” - that produce no change in incentives or facts on the ground. If nothing shifts, you’re not standing still; you’re falling behind.
The subtext is also moral. A binary frame denies the comfort of neutrality. It implies that stalling is a choice with consequences, and that half-measures aren’t prudence but avoidance. That’s classic diplomatic realism dressed as plain speech: the world doesn’t pause while you workshop language.
Contextually, it fits a post-Cold War, post-9/11 policy environment where “progress” became a fetish and “process” became a shield. Reiss’s sentence punctures both. It’s a small act of rhetorical discipline aimed at a profession that often survives by keeping options open.
Quote Details
| Topic | Moving On |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Reiss, Mitchell. (2026, January 18). You are either going forward or you are not. FixQuotes. https://fixquotes.com/quotes/you-are-either-going-forward-or-you-are-not-13480/
Chicago Style
Reiss, Mitchell. "You are either going forward or you are not." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/you-are-either-going-forward-or-you-are-not-13480/.
MLA Style (9th ed.)
"You are either going forward or you are not." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/you-are-either-going-forward-or-you-are-not-13480/. Accessed 12 Feb. 2026.






