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Leadership Quote by Mario Cuomo

"You campaign in poetry. You govern in prose"

About this Quote

Cuomo’s line lands because it punctures a fantasy Americans love: that the soaring language of a campaign is a preview of the governing to come. “Poetry” is the art of promise-making - compressed, emotional, full of rhythm and uplift. “Prose” is what happens after the confetti: committees, budgets, trade-offs, and the dull friction of institutions. With eight words, Cuomo turns a structural truth about democracy into a memorable diagnosis of why voters so often feel betrayed without any single politician necessarily “lying.”

The intent is both pragmatic and slightly defensive. As a Democratic governor navigating the Reagan era’s ideological heat, Cuomo had to sell aspiration to win while acknowledging that once elected, constraints rule: legislatures, courts, fiscal realities, party coalitions, and the simple math of competing constituencies. The subtext is a warning to the public and a permission slip for leaders. Don’t confuse the register of persuasion with the register of administration; don’t demand lyricism from an operating manual.

The rhetorical power comes from the contrast doing double duty. “Poetry” flatters the electorate’s desire to be inspired; “prose” disciplines that desire without outright scolding. It also quietly rebukes demagogues: if someone claims they can govern in poetry - permanently, effortlessly, without compromise - they’re either naive or selling something. Cuomo isn’t romanticizing drudgery. He’s arguing that competence is rarely cinematic, and that democracy’s real test is whether we can tolerate prose long enough to get anything done.

Quote Details

TopicLeadership
Source
Later attribution: Mario Cuomo (Mario Cuomo) modern compilation
Text match: 95.63%   Provider: Wikiquote
Evidence:
the new york times 12 february 1985 you campaign in poetry you govern in prose
Other candidates (1)
The Quote Verifier (Ralph Keyes, 2007) compilation95.0%
... You CAMPAIGN in poetry , you govern in prose . " This political adage is most often attributed to former New York...
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Citation Formats

APA Style (7th ed.)
Cuomo, Mario. (2026, January 13). You campaign in poetry. You govern in prose. FixQuotes. https://fixquotes.com/quotes/you-campaign-in-poetry-you-govern-in-prose-25662/

Chicago Style
Cuomo, Mario. "You campaign in poetry. You govern in prose." FixQuotes. January 13, 2026. https://fixquotes.com/quotes/you-campaign-in-poetry-you-govern-in-prose-25662/.

MLA Style (9th ed.)
"You campaign in poetry. You govern in prose." FixQuotes, 13 Jan. 2026, https://fixquotes.com/quotes/you-campaign-in-poetry-you-govern-in-prose-25662/. Accessed 8 Feb. 2026.

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You Campaign in Poetry, You Govern in Prose
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About the Author

Mario Cuomo

Mario Cuomo (June 15, 1932 - January 1, 2015) was a Politician from USA.

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