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Daily Inspiration Quote by Ava DuVernay

"You can't be what you can't see. And it matters who gets to be seen"

About this Quote

Visibility isn’t just a feel-good slogan here; it’s infrastructure. Ava DuVernay’s line lands like a creative brief and an indictment: identity is partly built out of available images, and those images are rationed by institutions that pretend they’re merely “reflecting” reality. The first sentence is deceptively simple, almost parental, but it carries a hard diagnosis of cultural production: aspiration needs a model, and the model needs a platform. If you never see yourself as the hero, the expert, the romantic lead, the complicated antihero, you don’t just lack representation - you inherit a narrower imagination of your own possible life.

Then comes the twist of the knife: “it matters who gets to be seen.” DuVernay shifts from psychology to power. This isn’t about individual confidence; it’s about gatekeeping - casting directors, executives, critics, algorithms, festival circuits, newsroom assignments, budgets. “Gets to” implies permission, not chance. Visibility is treated like oxygen, but it’s distributed like a luxury good.

The context is DuVernay’s career-long project: making Black life legible on its own terms while exposing the machinery that makes some stories “universal” and others “niche.” From Selma to 13th to When They See Us, her work argues that the camera is never neutral; it’s a civic tool. The quote’s intent is both rallying cry and warning: representation isn’t cosmetic. It determines who is imagined as fully human, and who must first fight to be seen at all.

Quote Details

TopicEquality
SourceAva DuVernay remarks, ARRAY / representation talk (public remarks widely circulated; ARRAY event coverage, 2017)
Cite

Citation Formats

APA Style (7th ed.)
DuVernay, Ava. (2026, February 16). You can't be what you can't see. And it matters who gets to be seen. FixQuotes. https://fixquotes.com/quotes/you-cant-be-what-you-cant-see-and-it-matters-who-184234/

Chicago Style
DuVernay, Ava. "You can't be what you can't see. And it matters who gets to be seen." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/you-cant-be-what-you-cant-see-and-it-matters-who-184234/.

MLA Style (9th ed.)
"You can't be what you can't see. And it matters who gets to be seen." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/you-cant-be-what-you-cant-see-and-it-matters-who-184234/. Accessed 21 Feb. 2026.

More Quotes by Ava Add to List
Ava DuVernay on Visibility and Power: Who Gets to Be Seen
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About the Author

Ava DuVernay

Ava DuVernay (born August 24, 1972) is a Director from USA.

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