"You can't build a reputation on what you are going to do"
About this Quote
The subtext is a warning about the seductions of futurity. “What you are going to do” is the language of pitches, promises, and self-mythology - the stuff that makes a person sound important before they’ve done anything difficult. Ford’s blunt syntax strips that away. There’s no romance in it, no room for interpretive spin. He’s telling you that the market - employers, customers, competitors, history - keeps score in deliverables.
Context matters because Ford’s era was thick with American boosterism: vast expansion, new technologies, grand plans. In that environment, “going to” was practically a currency. Ford, who built not just cars but an entire discipline of execution (standardization, scale, speed), positions reputation as the byproduct of completed work. The line also functions as managerial doctrine: don’t reward talkers, don’t confuse vision with value, don’t confuse personal brand with performance.
There’s an irony, too. Ford became a master of narrative about himself and his company. The quote pretends to despise story, but it’s also a story: a moral posture that flatters doers and shames procrastinators, useful in a culture that worships productivity.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ford, Henry. (2026, January 17). You can't build a reputation on what you are going to do. FixQuotes. https://fixquotes.com/quotes/you-cant-build-a-reputation-on-what-you-are-going-51981/
Chicago Style
Ford, Henry. "You can't build a reputation on what you are going to do." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/you-cant-build-a-reputation-on-what-you-are-going-51981/.
MLA Style (9th ed.)
"You can't build a reputation on what you are going to do." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/you-cant-build-a-reputation-on-what-you-are-going-51981/. Accessed 18 Feb. 2026.








