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Daily Inspiration Quote by Liz Smith

"You can't build a reputation on what you intend to do"

About this Quote

Liz Smith’s line lands like a cocktail-party quip, but it’s really a hard-nosed theory of public life: reputation is an outcome, not a résumé draft. The sentence is built on a deliberately ungenerous verb - “can’t” - that forecloses negotiation. It denies the modern comfort of branding-by-announcement, the idea that saying you’re going to do something counts as a first installment. In Smith’s world, intent is cheap not because people are evil, but because attention is fleeting and evidence is everything.

The subtext is aimed at a particular species of Manhattan striver: the person who trades in proximity, promises, and “big plans” as social currency. Smith spent decades in a profession that sees through that quickly. Gossip and column-writing aren’t just about salaciousness; they’re informal accountability systems. They reward receipts. They punish vapor. “Reputation” here isn’t an inner sense of self; it’s a consensus built by other people, assembled from what they’ve witnessed and what can be corroborated.

The context matters: Smith chronicled celebrity, media, and status when those ecosystems ran on gatekeepers and repeat interactions. In that environment, you could talk your way into a room once; you stayed only by delivering. The quote also reads as a quiet jab at the self-mythologizing that surrounds fame: talent is optional, narrative isn’t, and intention is the easiest narrative to manufacture. Smith’s reminder is bracing because it refuses the alibi of potential. Only the finished act counts.

Quote Details

TopicHonesty & Integrity
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Smith, Liz. (2026, January 16). You can't build a reputation on what you intend to do. FixQuotes. https://fixquotes.com/quotes/you-cant-build-a-reputation-on-what-you-intend-to-103818/

Chicago Style
Smith, Liz. "You can't build a reputation on what you intend to do." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/you-cant-build-a-reputation-on-what-you-intend-to-103818/.

MLA Style (9th ed.)
"You can't build a reputation on what you intend to do." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/you-cant-build-a-reputation-on-what-you-intend-to-103818/. Accessed 11 Feb. 2026.

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You cannot build a reputation on what you intend to do - Liz Smith
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About the Author

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Liz Smith (February 2, 1923 - November 12, 2017) was a Journalist from USA.

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