Creativity Quote by Page McConnell

McConnell is describing a kind of anti-rock-star politics: a refusal to muscle a “moment” into existence, paired with the very deliberate engineering of conditions where one might happen anyway. “You can’t force something like that” is a quiet rebuke to spectacle-by-command, the old arena script where the band performs dominance and the crowd obediently receives it. But the second sentence admits the flip side: spontaneity isn’t pure; it can be cultivated. Phish’s scene has always thrived on that paradox, selling freedom while building an unusually structured environment for it.

The key phrase is “avoid the confrontation.” He’s naming the physical architecture of mainstream rock as a social architecture: stage height as hierarchy, volume as control, celebrity as distance. Calling it “confrontation” suggests that even when everyone’s having fun, the format is adversarial - artist as authority, audience as mass. Phish’s ethos flips that into a feedback loop. The band improvises; the crowd’s attention, patience, and collective memory shape what gets rewarded. The interaction isn’t just call-and-response; it’s the long game of trust, where fans show up ready to listen closely and the band shows up willing to risk failure.

Context matters: coming out of the late-80s/90s jam economy, Phish offered an alternative to the polished, MTV-era product. McConnell’s intent is less utopian than practical: not “we’re all equal,” but “we design the night so energy can circulate.” The subtext is that community is a craft - and the craft is the point.