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Politics & Power Quote by Colin Powell

"You can't just have slogans, you can't just have catchy phrases. You have to have an agenda. And I think what the Republican Party has to do, if it's going to incorporate the Tea Party efforts in it, is to come up with an agenda that the American people can see, touch, and actually believe in, and something they believe in"

About this Quote

Powell is doing the rare thing in party politics: insisting on substance without sounding sanctimonious. The opening cadence, "You can't just... you can't just..". is a controlled reprimand, the kind a career military man delivers when he thinks an organization is confusing morale for mission. He frames slogans as a failure of governance, not merely a failure of messaging, and that distinction matters. In the post-Obama, post-financial-crisis moment when the Tea Party was ascendant, the movement excelled at outrage, symbolism, and purity tests. Powell is saying: that energy is politically valuable, but it becomes electorally toxic if it never graduates into a workable program.

The subtext is also an indictment of a certain kind of conservative performance politics: branding as identity, talking points as belonging. By demanding an "agenda" people can "see, touch", he’s arguing that politics has to return to deliverables, policies with friction and trade-offs, not just an emotional posture. The sensory verbs are deliberate; they turn "agenda" from a think-tank abstraction into something tactile, almost consumer-facing, as if voters should be able to inspect it like a product before buying.

Powell’s final repetition, "believe in... believe in", lands as both warning and plea. He’s not just asking for a platform; he’s asking for credibility. And he’s implicitly reminding Republicans that absorbing a movement isn’t the same as appeasing it: incorporation requires translation into governing terms, or else the party becomes a megaphone for grievance rather than a vehicle for power.

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TopicVision & Strategy
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Citation Formats

APA Style (7th ed.)
Powell, Colin. (2026, February 19). You can't just have slogans, you can't just have catchy phrases. You have to have an agenda. And I think what the Republican Party has to do, if it's going to incorporate the Tea Party efforts in it, is to come up with an agenda that the American people can see, touch, and actually believe in, and something they believe in. FixQuotes. https://fixquotes.com/quotes/you-cant-just-have-slogans-you-cant-just-have-35932/

Chicago Style
Powell, Colin. "You can't just have slogans, you can't just have catchy phrases. You have to have an agenda. And I think what the Republican Party has to do, if it's going to incorporate the Tea Party efforts in it, is to come up with an agenda that the American people can see, touch, and actually believe in, and something they believe in." FixQuotes. February 19, 2026. https://fixquotes.com/quotes/you-cant-just-have-slogans-you-cant-just-have-35932/.

MLA Style (9th ed.)
"You can't just have slogans, you can't just have catchy phrases. You have to have an agenda. And I think what the Republican Party has to do, if it's going to incorporate the Tea Party efforts in it, is to come up with an agenda that the American people can see, touch, and actually believe in, and something they believe in." FixQuotes, 19 Feb. 2026, https://fixquotes.com/quotes/you-cant-just-have-slogans-you-cant-just-have-35932/. Accessed 21 Feb. 2026.

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Colin Powell

Colin Powell (born April 5, 1937) is a Statesman from USA.

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