"You can't pretend that everybody likes Versace. It would be boring. It's better to create a reaction than to create no reaction. That's dangerous"
About this Quote
The subtext is a warning about what happens when fashion forgets its job as spectacle and provocation. If everyone likes it, it’s probably been sanded down to the safest possible version of itself: flattering, familiar, instantly legible. That’s not just boring, in her view; it’s strategically stupid. Attention is a currency, and in a culture where luxury competes with algorithms, celebrity, and fast fashion’s endless churn, neutrality is the quickest route to irrelevance.
“Better to create a reaction” reframes controversy as craft. Versace’s signatures - high-gloss sexuality, loud prints, hard glamour - function like cultural litmus tests: they force you to take a side. The kicker is the word “dangerous,” which lands with double meaning. Dangerous for the brand if it stops provoking; dangerous for the wearer because the clothes invite projection, judgment, desire, policing. Versace doesn’t merely sell garments; it sells the friction those garments generate. And Donatella is blunt about the deal: if you’re not risking dislike, you’re not making anything that matters.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Versace, Donatella. (2026, January 15). You can't pretend that everybody likes Versace. It would be boring. It's better to create a reaction than to create no reaction. That's dangerous. FixQuotes. https://fixquotes.com/quotes/you-cant-pretend-that-everybody-likes-versace-it-170019/
Chicago Style
Versace, Donatella. "You can't pretend that everybody likes Versace. It would be boring. It's better to create a reaction than to create no reaction. That's dangerous." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/you-cant-pretend-that-everybody-likes-versace-it-170019/.
MLA Style (9th ed.)
"You can't pretend that everybody likes Versace. It would be boring. It's better to create a reaction than to create no reaction. That's dangerous." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/you-cant-pretend-that-everybody-likes-versace-it-170019/. Accessed 12 Feb. 2026.







