"You can't run a business or anything else on a theory"
About this Quote
The intent is managerial triage. In complex organizations, beliefs multiply faster than facts. Geneen is saying: if your plan can’t survive cash flow, supply chains, labor realities, and the daily friction of execution, it’s not a plan. It’s self-soothing. That’s why the quote works: it’s built on the bluntness of “anything else,” expanding the indictment beyond business into politics, institutions, even personal life. The world is messy; systems fail at the edges; incentives mutate. Theory often arrives with the promise of control. Geneen refuses the comfort.
The subtext is also a subtle flex: a vote of confidence in measurement, discipline, and results-based management, the ethos that helped define mid-century corporate America. It carries the era’s darker implication, too: what counts is what can be counted, and what can’t be counted can be ignored. The quote is pragmatic to the point of severity, and that severity is the point. It polices the boundary between strategy and reality.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Geneen, Harold S. (2026, January 18). You can't run a business or anything else on a theory. FixQuotes. https://fixquotes.com/quotes/you-cant-run-a-business-or-anything-else-on-a-12989/
Chicago Style
Geneen, Harold S. "You can't run a business or anything else on a theory." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/you-cant-run-a-business-or-anything-else-on-a-12989/.
MLA Style (9th ed.)
"You can't run a business or anything else on a theory." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/you-cant-run-a-business-or-anything-else-on-a-12989/. Accessed 12 Feb. 2026.









