"You do not succeed because you do not know what you want, but because you don't want it intensely enough"
About this Quote
The intent is pastoral and disciplinary at once. Crane offers a diagnosis that sounds empowering (you can change your intensity) while also subtly indicting: if you’re not succeeding, you must not want it badly enough. That subtext mirrors the Protestant work ethic with a psychological twist. Desire becomes a moral instrument, almost a proxy for faith. Wanting “intensely” reads like a secularized version of devotion: focus, sacrifice, an ordered life.
What makes the quote work is its compression and bait-and-switch. It opens with an apparent concession to uncertainty, then yanks it away. The second clause doesn’t merely correct the first; it scolds it. The cadence is built for repetition, the kind of line that thrives on a bulletin board or in a sermon, because it converts a messy reality into a single lever you can pull: intensity.
The context matters, too. Crane wrote in an era when success literature and religious uplift were merging into one genre: character as destiny, ambition as virtue. That’s also the line’s limitation. It flattens structural barriers and luck into a personal deficit, making intensity sound like a universal solvent. As a piece of motivation, it’s potent; as a theory of life, it’s unapologetically judgmental.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Crane, Frank. (2026, January 17). You do not succeed because you do not know what you want, but because you don't want it intensely enough. FixQuotes. https://fixquotes.com/quotes/you-do-not-succeed-because-you-do-not-know-what-66714/
Chicago Style
Crane, Frank. "You do not succeed because you do not know what you want, but because you don't want it intensely enough." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/you-do-not-succeed-because-you-do-not-know-what-66714/.
MLA Style (9th ed.)
"You do not succeed because you do not know what you want, but because you don't want it intensely enough." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/you-do-not-succeed-because-you-do-not-know-what-66714/. Accessed 12 Feb. 2026.













