"You don't think the losing is ever going to end, but when it does end, you get to enjoy it and keep working with it and keep getting it better, and that's where we are"
About this Quote
Brooks is selling a particular kind of hope: not the motivational-poster kind, but the grind-it-out belief that misery can be temporary if you keep showing up. The opening clause captures how a long skid distorts time. Losing doesn’t just feel frequent; it feels infinite, like the team has slipped into a permanent weather system. By naming that psychological trap out loud, he validates players and fans without indulging them. It’s a coach acknowledging the bleakness while quietly refusing to make it an excuse.
The pivot matters: “but when it does end” isn’t triumphal, it’s conditional. He’s not promising a parade; he’s promising a change in temperature. Then he shifts into the language of process: “enjoy it,” “keep working,” “keep getting it better.” That repetition is deliberate. Enjoyment is permitted, even necessary, but only as fuel for the next rep. In coaching terms, he’s trying to prevent the two classic overreactions: panic during losses and complacency during wins.
The subtext is organizational as much as emotional. Brooks is framing a team (often a young roster or a rebuilding situation) as finally moving from survival to development. “That’s where we are” is a status update with a recruiting pitch: buy into the work because the work is starting to pay. It’s also a subtle redefinition of success. The “end” of losing isn’t the destination; it’s the moment you earn the right to keep building.
The pivot matters: “but when it does end” isn’t triumphal, it’s conditional. He’s not promising a parade; he’s promising a change in temperature. Then he shifts into the language of process: “enjoy it,” “keep working,” “keep getting it better.” That repetition is deliberate. Enjoyment is permitted, even necessary, but only as fuel for the next rep. In coaching terms, he’s trying to prevent the two classic overreactions: panic during losses and complacency during wins.
The subtext is organizational as much as emotional. Brooks is framing a team (often a young roster or a rebuilding situation) as finally moving from survival to development. “That’s where we are” is a status update with a recruiting pitch: buy into the work because the work is starting to pay. It’s also a subtle redefinition of success. The “end” of losing isn’t the destination; it’s the moment you earn the right to keep building.
Quote Details
| Topic | Perseverance |
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