"You don't want to destroy the energy that comes out of a campaign"
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Campaigns are designed to run hot: adrenaline, attention, a story with villains and heroes, the intoxicating sense that history is waiting on your next stop. Shalala’s line is a cool-headed reminder that this heat is both asset and hazard. The “energy” she’s talking about isn’t just voter enthusiasm; it’s the temporary social permission structure a campaign creates. People forgive messy schedules, sharp elbows, overheated rhetoric, and maximal ambition because the clock is ticking and the stakes feel existential.
Her intent is managerial and political at once. Don’t smother that combustible momentum with premature discipline, moral scolding, or bureaucratic caution. Let the volunteer networks keep buzzing, let donors stay emotionally invested, let the candidate remain a symbol rather than a committee product. The subtext: campaigns are one of the few moments when institutions have to chase citizens instead of the other way around, and that inversion generates rare leverage. Kill the vibe, and you lose the only currency that can move risk-averse systems.
Contextually, Shalala speaks as a public servant who has lived on the far side of Election Day. She knows the post-campaign drop: the volunteer Slack channels go quiet, the crowds disperse, and governing turns into rulemaking, coalition maintenance, and disappointment management. The line quietly argues for continuity between campaigning and governing, not because “permanent campaign” is noble, but because it’s useful. Keep the engine running long enough to translate spectacle into policy, before the ordinary gravitational pull of institutions drags everything back to lukewarm.
Her intent is managerial and political at once. Don’t smother that combustible momentum with premature discipline, moral scolding, or bureaucratic caution. Let the volunteer networks keep buzzing, let donors stay emotionally invested, let the candidate remain a symbol rather than a committee product. The subtext: campaigns are one of the few moments when institutions have to chase citizens instead of the other way around, and that inversion generates rare leverage. Kill the vibe, and you lose the only currency that can move risk-averse systems.
Contextually, Shalala speaks as a public servant who has lived on the far side of Election Day. She knows the post-campaign drop: the volunteer Slack channels go quiet, the crowds disperse, and governing turns into rulemaking, coalition maintenance, and disappointment management. The line quietly argues for continuity between campaigning and governing, not because “permanent campaign” is noble, but because it’s useful. Keep the engine running long enough to translate spectacle into policy, before the ordinary gravitational pull of institutions drags everything back to lukewarm.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
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