"You have to be able to enthral and persuade at the same time"
About this Quote
The subtext is a quiet rebuke to two modern temptations. One is the cult of vibes: the conductor (or politician, CEO, influencer) who can generate excitement but leaves no lasting conviction, no shared interpretation. The other is technocracy: the leader who is correct, informed, “right,” but dead on arrival because the message doesn’t move anyone. Muti’s pairing implies that art isn’t a sermon and leadership isn’t a spreadsheet. You need the thrill and the argument, the spell and the case.
Context matters: Muti comes from a tradition where the conductor is both craftsman and public figure, managing egos, institutions, donors, and a repertoire heavy with inherited expectations. In that world, persuasion is rehearsal-room diplomacy and musical logic; enthrallment is the moment the logic turns into breathless experience. It’s also a warning to cultural elites: if you want people to follow you into difficult, subtle work, you can’t just demand attention. You have to earn it twice.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Muti, Riccardo. (2026, January 15). You have to be able to enthral and persuade at the same time. FixQuotes. https://fixquotes.com/quotes/you-have-to-be-able-to-enthral-and-persuade-at-154039/
Chicago Style
Muti, Riccardo. "You have to be able to enthral and persuade at the same time." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/you-have-to-be-able-to-enthral-and-persuade-at-154039/.
MLA Style (9th ed.)
"You have to be able to enthral and persuade at the same time." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/you-have-to-be-able-to-enthral-and-persuade-at-154039/. Accessed 6 Feb. 2026.





