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Motivation Quote by Sue Wicks

"You have to demand things and believe you're worth more. And once you do demand them, you're usually going to get them. The players who first came in were very humble because we came from obscurity. Today's players, on the other hand, have a sense of entitlement"

About this Quote

Wicks is sketching the psychological economy of women’s sports in two blunt moves: first, a lesson in leverage; second, a warning about nostalgia disguised as virtue. “Demand things and believe you’re worth more” isn’t feel-good empowerment, it’s labor strategy. In leagues where money, flights, training staff, and media attention don’t arrive out of fairness, asking is the mechanism that forces institutions to admit what they’ve been getting away with. Her kicker - “once you do demand them, you’re usually going to get them” - is less magic than indictment: the resources were there, withheld until someone made withholding costly.

Then she pivots to generational contrast: early players “came from obscurity” and stayed “humble,” while today’s players carry “a sense of entitlement.” The subtext is complicated. On one level, it’s a classic veteran’s grievance: the grind was harder back then, so current confidence can look like arrogance. On another, Wicks is admitting something that can sting: entitlement is what progress feels like from the inside. If a younger player expects charter flights, better pay, or public respect, that “entitlement” may be the cultural proof that the fight worked. You don’t build a professional league so athletes can keep acting grateful for crumbs.

Her intent lands in the tension between humility as survival tactic and entitlement as a demand for normalcy. Wicks isn’t just critiquing younger players; she’s naming the price of advancement: once athletes know their value, they stop performing smallness to make everyone else comfortable.

Quote Details

TopicConfidence
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Citation Formats

APA Style (7th ed.)
Wicks, Sue. (2026, January 16). You have to demand things and believe you're worth more. And once you do demand them, you're usually going to get them. The players who first came in were very humble because we came from obscurity. Today's players, on the other hand, have a sense of entitlement. FixQuotes. https://fixquotes.com/quotes/you-have-to-demand-things-and-believe-youre-worth-107606/

Chicago Style
Wicks, Sue. "You have to demand things and believe you're worth more. And once you do demand them, you're usually going to get them. The players who first came in were very humble because we came from obscurity. Today's players, on the other hand, have a sense of entitlement." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/you-have-to-demand-things-and-believe-youre-worth-107606/.

MLA Style (9th ed.)
"You have to demand things and believe you're worth more. And once you do demand them, you're usually going to get them. The players who first came in were very humble because we came from obscurity. Today's players, on the other hand, have a sense of entitlement." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/you-have-to-demand-things-and-believe-youre-worth-107606/. Accessed 3 Feb. 2026.

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About the Author

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Sue Wicks (born November 26, 1966) is a Athlete from USA.

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