"You have to have your heart in the business and the business in your heart"
About this Quote
The first half, “heart in the business,” flatters the romantic image of entrepreneurship: conviction, stamina, the willingness to outlast smarter competitors because you care more. The second half is the sharper blade. “The business in your heart” implies you don’t merely clock in; you internalize the company’s needs as personal needs. That’s a powerful tool for a founder trying to align a workforce around long hours, risky bets, and constant reinvention. It’s also a warning label. When the business lives inside you, failure is no longer a market outcome; it becomes a psychic event.
In late-20th-century American capitalism, especially in tech, this fusion of self and firm became a cultural script: the company as family, the product as mission, the founder as believer-in-chief. Wang’s quote captures both the fuel and the trap of that script. It works because it sells commitment as love while quietly normalizing total absorption - the kind that can build an industry, and just as easily consume the people inside it.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wang, An. (2026, January 15). You have to have your heart in the business and the business in your heart. FixQuotes. https://fixquotes.com/quotes/you-have-to-have-your-heart-in-the-business-and-125529/
Chicago Style
Wang, An. "You have to have your heart in the business and the business in your heart." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/you-have-to-have-your-heart-in-the-business-and-125529/.
MLA Style (9th ed.)
"You have to have your heart in the business and the business in your heart." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/you-have-to-have-your-heart-in-the-business-and-125529/. Accessed 12 Feb. 2026.





