"You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce"
About this Quote
The subtext is defensive and strategic. As eBay’s chief, Whitman is protecting an older internet thesis: commerce is sticky because it creates measurable value, while “community” can be a mirage if it never crosses the checkout line. Her phrasing, “anchored in commerce,” implies gravity. Without a transaction at the center, a platform can drift into entertainment, gossip, or status signaling - powerful, yes, but hard to monetize without breaking the spell.
Context matters: this comes from an era when social networks were exploding and everyone was asking how to turn millions of users into billions of dollars. Whitman’s skepticism anticipates the next decade’s awkward experiments: f-commerce tabs, “buy” buttons, sponsored posts, influencer storefronts. The brilliance of the quote is its challenge, not its certainty. She’s not saying community can’t become a marketplace; she’s warning that the direction of conversion isn’t symmetrical. Moving from buying to bonding is easier than moving from bonding to buying, because the latter risks turning a social space into a sales floor - and people notice when the vibe changes.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Whitman, Meg. (2026, January 15). You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce. FixQuotes. https://fixquotes.com/quotes/you-look-at-the-tremendous-success-of-facebook-to-166292/
Chicago Style
Whitman, Meg. "You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/you-look-at-the-tremendous-success-of-facebook-to-166292/.
MLA Style (9th ed.)
"You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/you-look-at-the-tremendous-success-of-facebook-to-166292/. Accessed 10 Feb. 2026.

