"You may hate gravity, but gravity doesn't care"
About this Quote
The intent is managerial and moral at once: stop arguing with constraints. In Christensen’s world - disrupted incumbents, fragile strategies, good companies failing for rational reasons - the biggest error isn’t ignorance, it’s resentment. Leaders cling to legacy margins, old customer definitions, internal politics, and then treat market shifts like personal betrayals. “Gravity” stands in for structural forces: incentives, cost curves, technological trajectories, consumer behavior, even basic organizational inertia. You can draft all the PowerPoints you want; if the incentives point downhill, the organization will roll.
The subtext is also a quiet rebuke to charisma-driven leadership. Business loves the myth of the exceptional executive who “defies” everything. Christensen’s work kept showing the opposite: systems beat heroes. Your feelings about the market are irrelevant; your business model’s relationship to the market is decisive.
Contextually, it reads like the compressed version of The Innovator’s Dilemma: disruption isn’t a debate you win, it’s a force you learn to design around - or it drops you on the sidewalk, with perfect indifference.
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Citation Formats
APA Style (7th ed.)
Christensen, Clayton. (2026, January 17). You may hate gravity, but gravity doesn't care. FixQuotes. https://fixquotes.com/quotes/you-may-hate-gravity-but-gravity-doesnt-care-60193/
Chicago Style
Christensen, Clayton. "You may hate gravity, but gravity doesn't care." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/you-may-hate-gravity-but-gravity-doesnt-care-60193/.
MLA Style (9th ed.)
"You may hate gravity, but gravity doesn't care." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/you-may-hate-gravity-but-gravity-doesnt-care-60193/. Accessed 12 Feb. 2026.











