"You must spend money to make money"
About this Quote
A Roman playwright slipping business advice into a punchline is exactly the kind of cultural bridge Plautus loved to build: comedy as a Trojan horse for street-level economics. "You must spend money to make money" sounds like a motivational poster now, but in Plautus it lands closer to a wink at the audience’s own complicity in a cash-driven world. His comedies are crowded with schemers, parasites, misers, and clever slaves who understand one blunt truth: profit is rarely born from purity. It comes from risk, leverage, and a willingness to put skin in the game.
The intent is pragmatic, but the subtext is sharper. Spending isn’t framed as moral failure; it’s framed as strategy. That distinction matters in a Roman context where public virtue was loudly praised while private life ran on loans, patronage, bribes, dowries, and opportunistic bargains. Plautus’ stage, full of small-time hustles, treats money less like a stable measure of worth and more like a prop that changes hands to reveal who really has power.
The line also needles the fantasy of effortless gain. Everyone wants the harvest; Plautus reminds you there’s always seed money, and seed money always hurts. Coming from a comedian, the phrase carries an extra barb: even the pursuit of wealth is theatrical. You invest to look credible, to move the plot, to convince others you’re already winning. In Plautus’ universe, money isn’t just exchanged; it’s performed.
The intent is pragmatic, but the subtext is sharper. Spending isn’t framed as moral failure; it’s framed as strategy. That distinction matters in a Roman context where public virtue was loudly praised while private life ran on loans, patronage, bribes, dowries, and opportunistic bargains. Plautus’ stage, full of small-time hustles, treats money less like a stable measure of worth and more like a prop that changes hands to reveal who really has power.
The line also needles the fantasy of effortless gain. Everyone wants the harvest; Plautus reminds you there’s always seed money, and seed money always hurts. Coming from a comedian, the phrase carries an extra barb: even the pursuit of wealth is theatrical. You invest to look credible, to move the plot, to convince others you’re already winning. In Plautus’ universe, money isn’t just exchanged; it’s performed.
Quote Details
| Topic | Investment |
|---|---|
| Source | Unverified source: Asinaria (The Comedy of Asses) (Plautus, -200)
Evidence: Act I, Scene 3 (Latin: "Necesse est facere sumptum qui quaerit lucrum"). The modern English proverb "You must spend money to make money" is a translation/paraphrase of Plautus’ line "Necesse est facere sumptum qui quaerit lucrum" in the play Asinaria. Because Plautus’ plays survive via manuscript... Other candidates (1) Plautus (Plautus) compilation29.1% onem putat you cannot eat your cake and have it too unless you think your money |
| Featured | This quote was our Quote of the Day on July 26, 2023 |
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