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Leadership Quote by Rahm Emanuel

"You never let a serious crisis go to waste. And what I mean by that it's an opportunity to do things you think you could not do before"

About this Quote

Emanuel’s line is blunt enough to sound like a confession and polished enough to pass as leadership doctrine. The genius is in the pivot: “crisis” signals danger and moral urgency, then “opportunity” flips the emotional valence from fear to leverage. It’s political realism with a sales pitch cadence, the kind of phrase that reassures insiders while unnerving everyone else.

The specific intent is managerial and strategic: crises collapse the normal veto points. When systems are panicked, procedural friction looks indulgent, and the public becomes more tolerant of sweeping action. Emanuel is arguing for speed and scale, not because chaos is good, but because the window for change opens widest when the usual defenders of the status quo are disoriented. “Serious” does extra work here; it implies that routine controversy doesn’t justify extraordinary moves, but genuine upheaval does.

The subtext is what makes the quote notorious: suffering isn’t just a condition to alleviate, it’s a political resource. That framing invites suspicion that leaders might exploit emergency to smuggle in priorities that would fail under ordinary democratic sunlight. Even if the aims are defensible, the method can feel like governing by ambush.

Context matters. Coming out of the Great Recession era, this wasn’t an abstract philosophy; it described how power actually operated in Washington. It captures the uncomfortable truth of reform politics: big changes rarely happen when everyone is comfortable, and the ethical line between seizing a moment and capitalizing on pain is thin, constantly contested, and easily crossed.

Quote Details

TopicEmbrace Change
Source
Unverified source: Wall Street Journal CEO Council: Opportunities of Crisis (Rahm Emanuel, 2008)
Text match: 85.00%   Provider: Cross-Reference
Evidence:
The quote originates from Rahm Emanuel’s remarks to the Wall Street Journal’s CEO Council during the 2008 financial crisis. Multiple independent contemporaneous sources tie the wording to this specific WSJ CEO Council appearance dated November 19, 2008, including FactCheck.org’s contextual transc...
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You never let a serious crisis go to waste - Rahm Emanuel
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About the Author

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Rahm Emanuel (born November 29, 1959) is a Politician from USA.

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