"You never make all things for all people and can't always pander to the broadest denominator. I keep an eye toward doing the themes that interest me. Do they move me? Interest me? Make me think? When I run across something that is provocative in an unsettling way, it appeals to me"

In this quote, Edward Norton is revealing his belief that it is difficult to please everyone and produce something that attract each and every single person. He acknowledges that as a creator, he can not always cater to the best audience and should instead focus on the themes that personally interest and influence him. Norton values works that evoke strong emotions and make him think deeply, even if they might be controversial or upsetting. He sees these intriguing pieces as a way to challenge himself and press the limits of his own creativity. Ultimately, Norton's approach to his work is driven by his own enthusiasms and curiosities rather than trying to please the masses.