"You ought to love what you're doing because, especially in a movie, over time you really will start to hate it"

In this quote, Francis Ford Coppola is stressing the value of loving one's work, particularly in the context of making a motion picture. He recommends that if one does not have an authentic enthusiasm for their work, they will ultimately grow to dislike it. This is because the procedure of making a motion picture is a long and arduous one, and without a deep love for the craft, it can become laborious and draining. Coppola's words serve as a reminder to constantly pursue what we really love and are passionate about, as it will sustain us through the difficulties and problems that might arise.