"You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them"
About this Quote
The key maneuver is the disclaimer: “those are not my figures.” It’s a classic credibility move, anticipating skepticism and preemptively inoculating against the charge of self-promotion. He’s not inflating; others are counting. Yet the effect is still promotional, because the number’s job isn’t precision - it’s aura. Fifteen million functions as social proof: if that many people are listening, his project must be urgent, reliable, maybe even providential.
The phrase “tapes on the cults” matters, too. “Cults” is not a neutral category; it’s a boundary-making tool. Martin positions himself as a specialist in threat assessment, translating theological disputes into a consumer-ready genre: exposé. The subtext is protection and policing - buy the tape, learn the signs, stay on the safe side of the line.
Contextually, this is late-20th-century American religion adapting to mass distribution, where spiritual authority competes in the same attention economy as politics and entertainment. Martin’s quiet flex isn’t just about audience size; it’s about winning the right to define who counts as legitimate.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Martin, Walter. (2026, January 17). You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them. FixQuotes. https://fixquotes.com/quotes/you-see-30-years-ago-i-didnt-have-near-the-79170/
Chicago Style
Martin, Walter. "You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/you-see-30-years-ago-i-didnt-have-near-the-79170/.
MLA Style (9th ed.)
"You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/you-see-30-years-ago-i-didnt-have-near-the-79170/. Accessed 6 Feb. 2026.


