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Daily Inspiration Quote by Walter Martin

"You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them"

About this Quote

Power, in this little burst of media math, is being laundered through humility. Walter Martin doesn’t brag outright; he performs reluctance. “You see” invites intimacy, like he’s letting you in on an uncomfortable fact. Then he drops the number: 15 million. Not a testimony, not a conversion story, but a circulation figure - the secular currency of authority. In an age when evangelical influence was increasingly routed through microphones, cassette decks, and mail-order ministries, Martin frames his reach as both astonishing and slightly beyond his control.

The key maneuver is the disclaimer: “those are not my figures.” It’s a classic credibility move, anticipating skepticism and preemptively inoculating against the charge of self-promotion. He’s not inflating; others are counting. Yet the effect is still promotional, because the number’s job isn’t precision - it’s aura. Fifteen million functions as social proof: if that many people are listening, his project must be urgent, reliable, maybe even providential.

The phrase “tapes on the cults” matters, too. “Cults” is not a neutral category; it’s a boundary-making tool. Martin positions himself as a specialist in threat assessment, translating theological disputes into a consumer-ready genre: exposé. The subtext is protection and policing - buy the tape, learn the signs, stay on the safe side of the line.

Contextually, this is late-20th-century American religion adapting to mass distribution, where spiritual authority competes in the same attention economy as politics and entertainment. Martin’s quiet flex isn’t just about audience size; it’s about winning the right to define who counts as legitimate.

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APA Style (7th ed.)
Martin, Walter. (2026, January 17). You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them. FixQuotes. https://fixquotes.com/quotes/you-see-30-years-ago-i-didnt-have-near-the-79170/

Chicago Style
Martin, Walter. "You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/you-see-30-years-ago-i-didnt-have-near-the-79170/.

MLA Style (9th ed.)
"You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/you-see-30-years-ago-i-didnt-have-near-the-79170/. Accessed 6 Feb. 2026.

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Walter Martin on Audience Growth and 15 Million Tape Circulation
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About the Author

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Walter Martin (September 10, 1928 - June 26, 1989) was a Clergyman from USA.

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