"You set up a story and it turns inside out and that is, for me, the most exciting sort of story to write. The viewer thinks it's going to be about something and it does the opposite"
About this Quote
That instinct sits neatly in the mid-century British tradition he helped define: intelligent genre work that smuggles unease in under the banner of familiarity. Kneale wrote in an era when television was becoming a domestic ritual, a medium people met with lowered defenses. “You set up a story” is the language of craft, almost polite. “It turns inside out” is bodily, invasive. The subtext: the real subject is never the monster, the spaceship, the haunting; it’s the audience’s need for tidy categories and the social myths those categories protect.
Kneale’s reversals often flip the valence of progress and authority. Science isn’t a comforting flashlight; it’s a corridor that keeps lengthening. Institutions aren’t stabilizers; they’re accelerants. By promising one “aboutness” and delivering its opposite, he forces viewers to notice how narratives discipline thought: what we’re primed to fear, what we’re trained to dismiss, what we assume will save us.
It’s also a quiet statement of ethics. The inside-out turn refuses passive consumption. It makes the viewer complicit, then wakes them up. That’s the excitement: not surprise for its own sake, but the jolt of realizing you were watching yourself believe.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Kneale, Nigel. (2026, January 16). You set up a story and it turns inside out and that is, for me, the most exciting sort of story to write. The viewer thinks it's going to be about something and it does the opposite. FixQuotes. https://fixquotes.com/quotes/you-set-up-a-story-and-it-turns-inside-out-and-115029/
Chicago Style
Kneale, Nigel. "You set up a story and it turns inside out and that is, for me, the most exciting sort of story to write. The viewer thinks it's going to be about something and it does the opposite." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/you-set-up-a-story-and-it-turns-inside-out-and-115029/.
MLA Style (9th ed.)
"You set up a story and it turns inside out and that is, for me, the most exciting sort of story to write. The viewer thinks it's going to be about something and it does the opposite." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/you-set-up-a-story-and-it-turns-inside-out-and-115029/. Accessed 12 Feb. 2026.




