"You set up a story and it turns inside out and that is, for me, the most exciting sort of story to write. The viewer thinks it's going to be about something and it does the opposite"

Nigel Kneale's quote catches the essence of a storytelling strategy that grows on overturning expectations. At its core, the quote talks to the art of plot twisting-- building a story that initially presents itself in one light, just to change and expose a different, typically unanticipated, reality. This technique is a trademark of engaging storytelling, using fresh viewpoints and keeping audiences intrigued and invested.

Kneale stresses the idea of setting up a story that "turns inside out". This recommends an intentional structuring where preliminary looks deceive, guiding the audience towards preconceived notions or predictions. As audiences or readers settle into what they expect will be the story's trajectory, the narrative suddenly rotates. This inversion of expectations not only captures attention but also improves the story by using depth and complexity.

Such storytelling is exciting for both the writer and the audience. For writers like Kneale, creating these tales includes a level of shrewd and craft that makes the process intellectually stimulating. It needs a detailed weaving of plot lines, character advancement, and thematic components to misdirect and after that expose realities in a manner that feels both unexpected and gratifying.

For audiences, these stories supply a jolt of surprise, effectively shattering comfortable predictions. By engaging with plots that upend expectations, viewers are invited to question their presumptions and engage more deeply with the narrative. This vibrant interaction can lead to increased emotional experiences and a more extensive understanding of thematic aspects, as the story's ultimate instructions often carries deeper meaning or commentary.

Eventually, Kneale's point of view reveals a love for the unanticipated in storytelling-- a recommendation of the power held by narratives that skillfully lead their audiences down one course, just to reveal another, more compelling one. In a world where predictability can cause disinterest, stories that "turn within out" advise us of the limitless possibilities within the art of storytelling.