"You will attract the younger generation and they might well prove tougher than the older generation. What we are trying to do is to look at the future and see what we can do to bring some stability back to people's lives"
About this Quote
Then he widens the frame from competition to social repair: “look at the future” and “bring some stability back to people’s lives.” The subtext is anxiety about institutions losing trust - sport, politics, community life - and the hope that continuity can be rebuilt by making younger people stakeholders rather than spectators. “Back” is doing heavy lifting: it implies stability existed, was lost, and is recoverable, an appeal that nods to nostalgia without getting trapped in it.
Context matters, too. Botham’s public persona is blunt, old-school, sometimes controversial; here he’s trying to sound constructive, almost statesmanlike, without abandoning the athlete’s language of toughness and recruitment. The intent is coalition-building: energize youth, reassure elders, and sell a future-focused project as common sense rather than ideology.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Botham, Ian. (2026, January 17). You will attract the younger generation and they might well prove tougher than the older generation. What we are trying to do is to look at the future and see what we can do to bring some stability back to people's lives. FixQuotes. https://fixquotes.com/quotes/you-will-attract-the-younger-generation-and-they-48896/
Chicago Style
Botham, Ian. "You will attract the younger generation and they might well prove tougher than the older generation. What we are trying to do is to look at the future and see what we can do to bring some stability back to people's lives." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/you-will-attract-the-younger-generation-and-they-48896/.
MLA Style (9th ed.)
"You will attract the younger generation and they might well prove tougher than the older generation. What we are trying to do is to look at the future and see what we can do to bring some stability back to people's lives." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/you-will-attract-the-younger-generation-and-they-48896/. Accessed 13 Feb. 2026.








