"You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which "clicks.""
About this Quote
The intent is practical, almost commercial. Shinn isn’t asking you to “believe in yourself” in the mushy motivational sense; she’s prescribing technique. “Impress the subconscious” borrows the language of printing and pressure, implying the mind is a medium you can stamp. That framing flatters the reader with agency while quietly relocating blame: if you’re failing, it’s because your inner apparatus hasn’t been properly programmed yet.
The word “clicks” is the giveaway. It suggests that not all affirmations work; the effective one lands with the satisfying finality of a lock turning. Subtext: authenticity matters, but not as moral sincerity - as psychological fit. The “click” is the moment the line stops sounding like a slogan and starts feeling inevitable. In that sense, Shinn anticipates today’s self-help economy of mantras and “identity-based” habits, where the goal isn’t grinding harder but installing a new default setting.
It works because it’s both mystical and mechanical: salvation as a repeatable process. Believe, but also troubleshoot.
Quote Details
| Topic | Success |
|---|---|
| Source | The Game of Life and How to Play It — Florence Scovel Shinn, 1925. Passage on affirmations: “You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which 'clicks.'” |
| Cite |
Citation Formats
APA Style (7th ed.)
Shinn, Florence Scovel. (2026, January 17). You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which "clicks.". FixQuotes. https://fixquotes.com/quotes/you-will-be-a-failure-until-you-impress-the-49511/
Chicago Style
Shinn, Florence Scovel. "You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which "clicks."." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/you-will-be-a-failure-until-you-impress-the-49511/.
MLA Style (9th ed.)
"You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which "clicks."." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/you-will-be-a-failure-until-you-impress-the-49511/. Accessed 12 Feb. 2026.












