"You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which "clicks.""
About this Quote
Failure, here, is treated less like a verdict and more like a lagging indicator: the outer life simply follows whatever story has already been smuggled into the subconscious. Florence Scovel Shinn writes from the early-20th-century metaphysical boom, when New Thought and “mind over matter” optimism offered a kind of spiritual technology for modern anxieties: money troubles, social mobility, the sheer churn of urban life. As an artist, she approaches the psyche the way a painter approaches a canvas - by layering an image until it holds.
The intent is practical, almost commercial. Shinn isn’t asking you to “believe in yourself” in the mushy motivational sense; she’s prescribing technique. “Impress the subconscious” borrows the language of printing and pressure, implying the mind is a medium you can stamp. That framing flatters the reader with agency while quietly relocating blame: if you’re failing, it’s because your inner apparatus hasn’t been properly programmed yet.
The word “clicks” is the giveaway. It suggests that not all affirmations work; the effective one lands with the satisfying finality of a lock turning. Subtext: authenticity matters, but not as moral sincerity - as psychological fit. The “click” is the moment the line stops sounding like a slogan and starts feeling inevitable. In that sense, Shinn anticipates today’s self-help economy of mantras and “identity-based” habits, where the goal isn’t grinding harder but installing a new default setting.
It works because it’s both mystical and mechanical: salvation as a repeatable process. Believe, but also troubleshoot.
The intent is practical, almost commercial. Shinn isn’t asking you to “believe in yourself” in the mushy motivational sense; she’s prescribing technique. “Impress the subconscious” borrows the language of printing and pressure, implying the mind is a medium you can stamp. That framing flatters the reader with agency while quietly relocating blame: if you’re failing, it’s because your inner apparatus hasn’t been properly programmed yet.
The word “clicks” is the giveaway. It suggests that not all affirmations work; the effective one lands with the satisfying finality of a lock turning. Subtext: authenticity matters, but not as moral sincerity - as psychological fit. The “click” is the moment the line stops sounding like a slogan and starts feeling inevitable. In that sense, Shinn anticipates today’s self-help economy of mantras and “identity-based” habits, where the goal isn’t grinding harder but installing a new default setting.
It works because it’s both mystical and mechanical: salvation as a repeatable process. Believe, but also troubleshoot.
Quote Details
| Topic | Success |
|---|---|
| Source | The Game of Life and How to Play It — Florence Scovel Shinn, 1925. Passage on affirmations: “You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which 'clicks.'” |
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