"You'll like this, not a lot, but you'll like it"
About this Quote
The intent is tactical. By predicting only mild approval, he lowers the bar so the payoff feels bigger. If the routine lands, the audience experiences a tiny, pleasurable surprise: it was better than they were told. If it doesn't, the line pre-bakes forgiveness. It's comedy's version of a safety net, but delivered with a wink that keeps it from sounding defensive.
The subtext is even sharper: I know you're skeptical; I know you've seen it all; let me borrow your attention anyway. Daniels came up in a Britain suspicious of showbiz grandiosity, where overt self-praise reads as tacky. This is a performer navigating that cultural weather. He doesn't posture as a genius; he plays the practical pro, the bloke who'll do a job and maybe slip something astonishing into your lap.
There's also a quiet power move. By telling you how you'll feel, he frames the audience's response as part of the act. It's gentle mind-reading before the magic even starts, a verbal misdirection that guides you into the exact emotional lane where wonder can happen.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Verified source: Paul Daniels - My Magic Life: The Autobiography (Paul Daniels, 2016)ISBN: 9781786061621 · ID: e9GwDwAAQBAJ
Evidence: Paul Daniels. ' Yes , mate . Now what I need you to do is go out and introduce me , at which point I'll stick my ... You'll like this , not a lot , but you'll like it . ' By the end of the act I had a catchphrase and it was one of ... Other candidates (1) The Number Plate: Paul Daniels profile interview (Paul Daniels, 2007)95.0% A man called out to me 'I don't like your suit,' so I replied, 'Oh, well I like yours, not a lot, but I like it.' It ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Daniels, Paul. (2026, March 9). You'll like this, not a lot, but you'll like it. FixQuotes. https://fixquotes.com/quotes/youll-like-this-not-a-lot-but-youll-like-it-151138/
Chicago Style
Daniels, Paul. "You'll like this, not a lot, but you'll like it." FixQuotes. March 9, 2026. https://fixquotes.com/quotes/youll-like-this-not-a-lot-but-youll-like-it-151138/.
MLA Style (9th ed.)
"You'll like this, not a lot, but you'll like it." FixQuotes, 9 Mar. 2026, https://fixquotes.com/quotes/youll-like-this-not-a-lot-but-youll-like-it-151138/. Accessed 28 Mar. 2026.







