"Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire"

Pope John Paul II's quote speaks to the dangers of marketing strategies that target young people. He warns that these methods can be used to make use of youths's natural disposition to prevent effort by assuring them the instant satisfaction of their desires. This can result in a false sense of privilege and an absence of appreciation for the value of effort. It can also cause a lack of understanding of the importance of postponed satisfaction and the requirement to work hard to attain one's goals. The Pope's warning is a tip that youths ought to be aware of the potential risks of advertising and should be encouraged to develop a strong work principles and a gratitude for the worth of effort.