"Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire"
About this Quote
The key word is “threatened.” He isn’t scolding young people for being weak; he’s warning that their freedom is being trained, reshaped, and narrowed. Advertising “stimulate[s]” rather than merely persuades, implying something closer to conditioning than choice. In Catholic moral terms, that’s serious: the problem isn’t wanting pleasure, it’s the erosion of the will - the gradual replacement of virtue and patience with reflex and appetite.
Context matters. John Paul II spoke from inside a late-20th-century world where consumer capitalism was triumphant, TV had become a universal catechist, and youth culture was increasingly defined by brands rather than institutions. His broader project across encyclicals like Centesimus Annus is to critique both collectivist coercion and capitalist seduction: one crushes the person through force, the other through fantasy.
The subtext is almost pastoral paranoia: if desire is endlessly promised “immediate satisfaction,” responsibility starts to look like deprivation, and adulthood like a scam. Advertising, in this frame, doesn’t just sell products; it sells a morality where the good life is the one you don’t have to earn.
Quote Details
| Topic | Work Ethic |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
II, Pope John Paul. (2026, January 17). Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire. FixQuotes. https://fixquotes.com/quotes/young-people-are-threatened-by-the-evil-use-of-33406/
Chicago Style
II, Pope John Paul. "Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/young-people-are-threatened-by-the-evil-use-of-33406/.
MLA Style (9th ed.)
"Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/young-people-are-threatened-by-the-evil-use-of-33406/. Accessed 4 Feb. 2026.








