"You've got to change with the public's taste"
About this Quote
What makes it work is its double edge. On the surface, it’s an artist’s note about staying relevant - update the sound, change the set list, follow the mood. Underneath, it’s about power. "The public" is treated as weather: not malicious, just indifferent, and absolutely in charge. Cole isn’t romanticizing authenticity; he’s mapping the marketplace.
Context sharpens it further. A Black superstar in mid-century America didn’t just navigate shifting tastes; he navigated shifting permissions. The same mass audience that adored his voice could recoil from his visibility, as his TV show’s struggles and the era’s racism made painfully clear. So adaptation becomes more than a branding strategy. It’s a way to keep doors open, to keep working, to keep being heard. The quote’s restraint is the point: no grand speech, just the quiet realism of someone who knew the cost of standing still.
Quote Details
| Topic | Embrace Change |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cole, Nat King. (2026, January 17). You've got to change with the public's taste. FixQuotes. https://fixquotes.com/quotes/youve-got-to-change-with-the-publics-taste-65187/
Chicago Style
Cole, Nat King. "You've got to change with the public's taste." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/youve-got-to-change-with-the-publics-taste-65187/.
MLA Style (9th ed.)
"You've got to change with the public's taste." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/youve-got-to-change-with-the-publics-taste-65187/. Accessed 19 Feb. 2026.








