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Creativity Quote by Nat King Cole

"You've got to change with the public's taste"

About this Quote

"Change with the public's taste" isn’t a surrender so much as a survival ethic, delivered with the calm pragmatism of someone who watched pop culture mutate in real time. Nat King Cole came up in an era when a hit could turn on a radio programmer’s whim and a club owner’s read of the room. His career tracks that volatility: from jazz pianist and trio leader to one of the defining velvet-voiced crooners on mainstream radio and television. The line reads like a gentle instruction, but the subtext is steely: if you don’t move, you get moved aside.

What makes it work is its double edge. On the surface, it’s an artist’s note about staying relevant - update the sound, change the set list, follow the mood. Underneath, it’s about power. "The public" is treated as weather: not malicious, just indifferent, and absolutely in charge. Cole isn’t romanticizing authenticity; he’s mapping the marketplace.

Context sharpens it further. A Black superstar in mid-century America didn’t just navigate shifting tastes; he navigated shifting permissions. The same mass audience that adored his voice could recoil from his visibility, as his TV show’s struggles and the era’s racism made painfully clear. So adaptation becomes more than a branding strategy. It’s a way to keep doors open, to keep working, to keep being heard. The quote’s restraint is the point: no grand speech, just the quiet realism of someone who knew the cost of standing still.

Quote Details

TopicEmbrace Change
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Cole, Nat King. (2026, January 17). You've got to change with the public's taste. FixQuotes. https://fixquotes.com/quotes/youve-got-to-change-with-the-publics-taste-65187/

Chicago Style
Cole, Nat King. "You've got to change with the public's taste." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/youve-got-to-change-with-the-publics-taste-65187/.

MLA Style (9th ed.)
"You've got to change with the public's taste." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/youve-got-to-change-with-the-publics-taste-65187/. Accessed 19 Feb. 2026.

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Change with the Publics Taste: Nat King Cole on Adapting to Audiences
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About the Author

Nat King Cole

Nat King Cole (March 17, 1919 - February 15, 1965) was a Musician from USA.

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