"Advertising is totally unnecessary. Unless you hope to make money"

In this quote, Jef I. Richards is suggesting that marketing is not a required element of company unless the objective is to create earnings. He is suggesting that the primary function of advertising is to bring in consumers and eventually increase sales. Without the intention of making money, advertising would serve no function. This declaration highlights the value of financial gain on the planet of marketing and company. It also recommends that the true motivation behind advertising is not to just promote a product or service, but rather to drive income and achieve monetary success. Overall, Richards is highlighting the crucial role that money plays in the marketing market.