"Big media companies have lots of money and content, but they have no way to tap into a good base of users"

In this quote, Michael King is highlighting the limitations of big media business regardless of their huge resources. He mentions that these business might have a large amount of money and content at their disposal, but they lack the capability to get in touch with a strong user base. This might be due to a variety of aspects, such as outdated marketing techniques or a lack of understanding of their target audience. Without a strong user base, these companies might struggle to successfully reach and engage with their audience, ultimately hindering their success in the media market. King's statement functions as a suggestion that even with all the resources worldwide, a business's success eventually depends upon its capability to get in touch with its users.