10 Crosby (2016)

10 Crosby Poster

A series of short films following the interconnected lives on Crosby street, New York City.

Introduction to "10 Crosby"
"10 Crosby" is a film that was developed as a series of brief films by the style brand Derek Lam to commemorate its 10th anniversary. Released in 2016, the film is named after the fashion label's address in New York City's SoHo district. It consists of a collection of vignettes directed by filmmaker Henry Joost, co-director of "Catfish" and the "Paranormal Activity" follows up. The story is crafted to represent the diverse and distinct ladies who motivate the style brand, with each short film themed around the different scents from Derek Lam's 10 Crosby line.

Storytelling Through Fragrance
"10 Crosby" artfully integrates fashion with storytelling, using each aroma as a muse to direct the narrative journey. Each scent represents a short film, checking out a different story and aesthetic, uniquely linked to the essence of the scent it represents. The multi-layered storytelling attempts to evoke emotions, presenting a variety of characters and situations reflective of the city experiences along Crosby Street.

Depiction of Characters and Scenarios
The characters portrayed in "10 Crosby" are diverse, encapsulating different dimensions of womanhood and identity. From easy going and whimsical to deeply psychological and poignant, the stories catch moments of love, reflection, discovery, and self-expression. For example, one brief film might follow a female's internal journey as she browses the city streets, while another may present a heated exchange in between enthusiasts, with the city forming a dynamic backdrop to their progressing relationship.

Cinematic Style and Aesthetics
"10 Crosby" showcases a range of cinematic designs, showing the diverse vibe of New York City and the various styles of each scent. From crisp and clean visuals to more moody and climatic series, the film's aesthetics are customized to the stories they portray. The use of remarkable style, stylish settings, and carefully curated color palettes add to the luxurious and evocative feel that is a trademark of the Derek Lam brand name.

Influence on Fashion and Film Collaboration
The development of "10 Crosby" stands as an example of the ingenious partnership in between style and film. The task blurs the lines between business and art, utilizing cinematic storytelling as an extension of brand name identity. By moving beyond standard fashion marketing, "10 Crosby" uses an appealing method for viewers to get in touch with the brand name on an emotional level, cultivating a much deeper relationship with the audience than a mere promo of items.

Reception and Legacy
Upon its release, "10 Crosby" got commendation for its creative approach to storytelling and its elegant alignment with the Derek Lam brand name approach. It accentuated the potential of brief movies as a medium for style labels to reveal their vision and voice in a saturated market. The film served not just as a promotion for the 10 Crosby scents however as a withstanding declaration of the label's dedication to variety, quality, and creativity.

Conclusion
In summary, "10 Crosby" stands as a pioneering movie task within the fashion business, combining the worlds of cinematic storytelling and luxury branding. Its special format of short films committed to each scent transcends the traditional ad, offering audiences stories that catch the sensorial and emotional essence of the Derek Lam brand name. With its different portrayals of city life and womanhood, "10 Crosby" remains an engaging expedition of identity and expression through the effective lenses of style and film.

Top Cast

  • Alia Shawkat (small)
    Alia Shawkat
    Dumpling Girl
  • Aya Cash (small)
    Aya Cash
    Aya
  • Anthony Ramos (small)
    Anthony Ramos
    Younger Doorman
  • Jennifer Westfeldt (small)
    Jennifer Westfeldt
    Elegant Woman
  • Greta Lee (small)
    Greta Lee
    Cabbie
  • Sofia Black-D'Elia (small)
    Sofia Black-D'Elia
    Ronnie's Mom
  • Hailey Gates
    Hailey
  • Kate Lyn Sheil (small)
    Kate Lyn Sheil
    Kate
  • Jennifer Kim (small)
    Jennifer Kim
    Jen
  • Samantha Jacober
    Sam
  • Lindsay Burdge (small)
    Lindsay Burdge
    Lindsay