Hits (2014)

Movie Overview
"Hits" is a 2014 American comedy-drama movie launching by David Cross. The movie revolves around Dave Stuben, an underappreciated community service employee living in a small town in New York, who ponders about local political issues and seeks acknowledgment for his crusades against city government's corruption.

Characters and Plot Development
Dave Stuben, represented by Matt Walsh, is portrayed as an irritated and short-tempered person, who regularly vents his aggravations at the town council conferences in Liberty, New York. Stuben's teenage child Katelyn (Meredith Hagner) looks for fame through a singing contest reality show, despite her lack of talent.

Dave's rantings during council meetings draw in little attention till a pit damages his truck. When he takes his problems about this incident to the council, his unfiltered outbursts are recorded by a council staffer. This recording consequently goes viral after landing on YouTube, thrusting the small-town man into an unwanted spotlight.

Significant Themes
"Hits" skillfully critiques contemporary society's fascination with fame and the lengths individuals will go to accomplish it. Dave's unexpected fame through a viral video can be seen as a satirical reflection of the internet's influence on popular culture. On the other hand, Katelyn's unrelenting pursuit of fame reflects the cracks in the American dream - her belief that anyone can attain anything through hard work and decision, regardless of skill or individual capability.

Secondary Characters
There's a host of secondary but equally intriguing characters, like Amy Sedaris as Crystal, a zealous realty representative, best alongside Katelyn Stuben. There is also an eccentric lot of hipsters from Brooklyn, led by the well-intentioned Donovan (James Adomian). They find Dave's YouTube meltdown and are motivated to support his "battle" versus viewed injustices. They even go to the lengths of collaborating an online fundraiser and a demonstration rally, all reflecting the group's naiveté and discovery of truth beyond their bubble.

Conclusion
"Hits" is a stark assessment of the viral culture that pervades society, presenting a story where fame might occur from the most unlikely sources-- even from uncomplicated residents grumbling about local problems. Though the movie's comedic and remarkable components often clash, the movie's underlying message is clear. It worries that popularity can typically be a double-edged sword. Dave's life, together with his town's basic lifestyle, are become a spectacle for an audience countless miles away, an audience that neither understands nor genuinely appreciates the genuine problems.

Reception
The film debuted at the Sundance Film Festival and was favored by the audiences for its satire on viral culture. The efficiency of Matt Walsh as the unlucky commoner and Meredith Hagner as the popularity driven daughter gathered much appreciation. Nevertheless, some critics argued that the movie could have used subtlety to make its points more succinctly.

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