The Tale of Thomas Burberry (2016)

The Tale of Thomas Burberry Poster

160 years in the making, a story inspired by the pioneering discoveries of our founder, reimagining key events that have shaped Burberry's history.

Intro to "The Tale of Thomas Burberry"
"The Tale of Thomas Burberry" is a 2016 movie that is more properly referred to as a 3-minute brief brand movie made for Burberry, the British high-end style home. Directed by Asif Kapadia and composed by Matt Charman, the movie is not a documentary however a dramatized narrative that reimagines key events in the life of the brand name's founder, Thomas Burberry. The brief was launched as part of Burberry's festive campaign and intends to commemorate the history and legacy of the style icon and his influence on clothes style, particularly concerning the development of the well-known Burberry raincoat.

Plot and Structure
The movie unfolds in a non-linear style, providing pivotal moments in the life and career of Thomas Burberry, played by actor Domhnall Gleeson. This consists of scenes depicting his creation of gabardine - the long lasting, waterproof, and breathable material that would revolutionize rainwear - and his efforts during World War I to equip military personnel, which caused the creation of the now-iconic raincoat.

Considering that the film functions as a highlight reel of Burberry's legacy rather than a complete biographical account, other characters are presented briefly. Sienna Miller plays Burberry's fictional puppy love, while Dominic West portrays the well known polar explorer Sir Ernest Shackleton, whose life was saved by a Burberry gabardine camping tent. Lily James features as the remarkable pilot Betty Dawson, a character motivated by the accomplishments of real-life figures like Betty Kirby-Green, who used Burberry when she broke the flying record from England to Cape Town in 1937.

Cinematography and Aesthetics
Kapadia, known for his work on critically-acclaimed documentaries like "Amy" and "Senna", brings a distinct visual flair to "The Tale of Thomas Burberry", interweaving abundant textures and period details that stimulate the early 20th century. The film is shot by Academy Award-winning cinematographer Dion Beebe and includes a sweeping, cinematic design complete with rich landscapes, dramatic lighting, and a stirring rating, which together create an impressive feel regardless of the short's brevity.

Cultural and Historical Themes
Though short, the short film discuss styles of innovation, perseverance, and love. It depicts Thomas Burberry as a pioneering spirit, continuously pushing the limits of what's possible in clothing style and performance. His work is revealed to have a substantial effect, from fashion to expedition to warfare, suggesting that Burberry's tradition is interwoven with substantial historical events and cultural shifts.

At the exact same time, the film admires British heritage and worths, highlighting the role of Burberry as a quintessentially British brand that has added to the nation's identity on the global stage. It is a story of not just a man and his brand however also of Britain at the turn of the century and its location on the planet.

Impact and Reception
Upon release, "The Tale of Thomas Burberry" made a noteworthy impression thanks to its high production value and the star power of its cast. It was applauded for being a strong and ingenious kind of brand name storytelling, showcasing Burberry's history and ethos in such a way that blurred the lines between commercial and short film. The campaign achieved success at creating buzz around the Burberry brand during the joyful season, leading lots of viewers to reveal a desire for a full-length function movie based upon the stylized portrayal of Thomas Burberry's life and work.

Conclusion
Ultimately, "The Tale of Thomas Burberry" is a magnificently crafted, albeit compact, representation of Burberry's rich heritage. It serves more as an evocative brand name statement than a historical account, but in doing so, it successfully tells a story that leaves the audience with a sense of nostalgia and affection for the long lasting impact Thomas Burberry had on the style world. While it may stretch the bounds of biographical accuracy, its narrative drive and visual elegance make it an engaging piece of advertising that left an enduring impression on viewers.

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