This quote by Robert C. Gallagher emphasizes the value of a good title for a book. An excellent title can be the distinction in between an effective book and one that stops working to catch the attention of readers. A good title ought to be appealing and memorable, while likewise conveying the main theme or idea of the book. It ought to be brief and to the point, while also being special and creative. A great title ought to likewise relate to the content of the book, so that readers can easily determine the book's genre and topic. Ultimately, a good title is essential for a book to be effective, as it is the first thing that readers will see and it can be the choosing factor in whether they pick to check out the book.