"A lot of the stories are internal. They leak it to me wanting to get attention, wanting to get that headline. More times than not, I will not give it to them"

Matt Drudge is referring to the stories he gets from sources that are looking for attention. He is saying that much of these stories are internal, implying that they are not public understanding. He is implying that these sources are trying to get attention by dripping the stories to him, hoping that he will give them the headline they are looking for. However, Drudge is stating that more often than not, he will not give them the attention they are seeking. This recommends that Drudge is extremely selective about the stories he selects to report on, which he is not ready to regard to stories that are not relevant. He is indicating that he is a responsible reporter who is not willing to sensationalize stories just to get attention.