"A magazine is simply a device to induce people to read advertising"

This quote by James Collins recommends that magazines are not always produced for the function of supplying readers with interesting content, but rather to motivate readers to see the advertisements within the magazine. This suggests that the content of the publication is secondary to the advertisements, which the publication is simply a tool to draw attention to the ads. This might be viewed as a negative view of the publication industry, as it indicates that the material of the magazine is not as essential as the ads. However, it might also be viewed as a sensible view of the market, as magazines are frequently utilized as a platform to promote product or services. Eventually, this quote suggests that magazines are primarily used as a tool to accentuate the ads, rather than to offer readers with fascinating content.