"Actually, no, because awards don't spark sales as much as you'd think"

In this quote, Chantal Kreviazuk is revealing her belief that getting awards does not necessarily cause a boost in sales. She is implying that lots of people assume that winning awards automatically equates to greater sales, but in truth, this is not always the case. Kreviazuk might be speaking from individual experience or from observing the music industry as a whole. She is challenging the typical idea that awards are the supreme procedure of success and suggesting that there are other elements that contribute to sales. This quote highlights the disconnect in between acknowledgment and business success, and encourages a deeper understanding of the music industry.