Creativity Quote by Chantal Kreviazuk

Actually, no is doing the heavy lifting here: a small, almost conversational shove-back against a storyline the music industry loves to sell. Kreviazuk’s sentence sounds casual, but it’s a clear-eyed refusal of a familiar myth - that trophies translate into listeners, and prestige converts neatly into paychecks. The subtext is fatigue with the performative economy of acclaim, where artists are expected to smile through a system that hands out symbolic validation while quietly shrinking the material stakes.

Awards are supposed to be the culture’s receipt for quality. Kreviazuk punctures that logic with a practical, musician’s calculus: attention is not the same as conversion. A televised moment, a headline, a shiny sticker on an album - those can inflate status without reliably moving units, especially in an era where streaming has flattened revenue and fragmented audiences. Her phrasing matters: don’t spark sales as much as you’d think implies she’s answering someone else’s assumption, maybe a journalist’s leading question or a public’s faith that recognition equals security. The line’s power comes from how it demystifies success without turning bitter.

There’s also a quiet critique of who benefits from awards. They feed narratives, branding, and industry pageantry; they create a sense of consensus that’s useful for gatekeepers. For working artists, that consensus can be oddly weightless. Kreviazuk isn’t rejecting honor so much as insisting on the unromantic truth: visibility is fickle, and the market doesn’t reliably reward merit - even when the room gives you a standing ovation.