"Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain"
- Jaron Lanier
About this Quote
This quote by Jaron Lanier recommends that advertisers must be a lot more imaginative as well as ingenious in their strategy to advertising. Instead of relying solely on technology, marketers should take into consideration the neuroscience approach as well as think of just how to turn on components of the mind that have actually not been made use of prior to. By doing this, advertisers can create new experiences that will certainly bring new abilities to the mind. This can result in extra effective and also appealing marketing campaigns that will be far better able to record the interest of their target market. By thinking more substantially and utilizing neuroscience, advertisers can develop extra efficient as well as remarkable campaigns that will have a greater influence on their target audience.
This quote is written / told by Jaron Lanier somewhere between May 3, 1960 and today. He was a famous Artist from USA.
The author also have 14 other quotes.
"It's not just the effect of technology on the environment, on religion, on the economic structure, on society, on politics, etc. It's that everything now exists in technology to the point where technology is the new and comprehensive host of nature of life"
"I have an almost religious zeal... not for technology per se, but for the Internet which is for me, the nervous system of mother Earth, which I see as a living creature, linking up"
